Case study disney in france answers
The perfect example of getting European consumers wrong was the original policy of having no alcohol in the park thus matching the parks American cousinsEuropeans did not agree to this policy as alcohol is a larger part of European culture and so Euro Disney management reversed the decision and alcohol was served in Disneyland Paris.
Europeans did not stay at the park as long as Dieney expected, too. What are the risks and benefits of this project? As a consequence, the perceived context in which Americans find themselves will impact their behavior more than if the culture would have either scored higher or lower.
They took further loans and investment and increased its attributes and surprisingly finally it got the visitors attraction. Pragmatism long term orientation This dimension describes how people in the past, as well as today, relate to the fact that so much of what happens around us cannot be explained.
At Hong Kong Disneyland, the company has chosen to be trilingual for example. For Disney and their empire placing themselves in French territory released a debacle of cultural differences.
Political-legal environment: Euro Disney decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.
The primary purpose of the Euro Disney case is to point out the fundamental problems with exporting an American business model internationally without taking into consideration the differences in culture that the business will face.
Euro disney marketing strategy
Disney also made assumptions on Europeans that they would be more likely to come to the park on a Friday than a Monday. The decision of breakfast was another cultural mistake, but in the opposite way. Operational Plan After gathering information about French and European customers, their preferences, their culture, their age, their income, their expectations, and to develop a business plan on how to run the business and which scenario they think was the most accurate one, Disney should have developed an effective operational plan. Operational errors were also committed for Disney, for example Disney assumed that Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that. If Disney instead of decide to make assumption to base their operations had research and tried to understand the Europeans preferences instead of trying to make them change their habits , Disney would fix those problems even before the theme park was launched, it would increase customer satisfaction. Also if Disney had controlled better the controllable forces, price and promotion for example, they would have a better initial experience. Do they have special needs or desire? They also thought Europeans would persist protracted than a day at the park. Ans: One major controversy was as the project was under consideration b y Beijing, Shanghai's Communist Party boss was implicated in a big corruption investigation. Another pronominal mistake they imitation was with their staff. To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture.
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